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公關(guān)是一個(gè)以溝通、咨詢和傳達(dá)信息為基礎(chǔ)的行業(yè)，因此要求公關(guān)從業(yè)人員具有良好的溝通能力和語言表達(dá)才能。在英語工作環(huán)境中，對中、高級公關(guān)專業(yè)人員的英語要求，也就不僅限于掌握日常英語的聽說讀寫，更要求了解商業(yè)傳播環(huán)境下的溝通、表達(dá)和思維習(xí)慣，以熟悉專業(yè)術(shù)語、了解國際企業(yè)的商業(yè)傳播規(guī)則為前提，通過在實(shí)踐中的反復(fù)練習(xí)，靈活運(yùn)用，熟練表達(dá)。
接下來，讓我們了解一些，公關(guān)及公關(guān)活動(dòng)涉及到的專業(yè)英語術(shù)語。
策劃(plan)：
公關(guān)活動(dòng)PR activity
公關(guān)公司PR partner
投標(biāo)書tender book
提案proposal
公司介紹company profile
公關(guān)策略PR Strategy
傳播策略communication strategy
xx新聞宣傳News communication about xx
公關(guān)公司職責(zé)Responsibility of PR Agency
傳播目標(biāo)Objective
目標(biāo)受眾Target Audience
傳播現(xiàn)狀分析Corporate Communication SWOT Analysis
優(yōu)勢Strength (S)
劣勢Weakness (W)
機(jī)遇Opportunity (O)
威脅Threat (T)
負(fù)責(zé)人Stakeholder
新聞宣傳News communication
媒體溝通Media Communication
新媒體開拓New Media Exploited
最少12名來自業(yè)內(nèi)或公司的具有領(lǐng)導(dǎo)地位的資深公共關(guān)系實(shí)踐者組成的小組a panel of at least 12 leading senior PR practitioners from agency and in-house environments
xx上市后新聞宣傳News communication after xx launch
危機(jī)公關(guān)Crisis PR
根據(jù)實(shí)際情況進(jìn)行跟進(jìn)處理Crisis management according to actual situation
xx 輿論環(huán)境Public environment for xx
核心媒體群策略Strategy of Key Media group
結(jié)合實(shí)際需求進(jìn)行新媒體開拓To exploited new media according to actual need
強(qiáng)化媒體的掌控Strengthen the control of media
xx 新聞資料準(zhǔn)備News files preparation for xx
xx 后續(xù)宣傳Communication after xx
區(qū)域性in local areas
本月重點(diǎn)工作To-do list of this month
其他工作 Others
日常新聞宣傳Daily news communication
媒體分析Analysis of Media
重點(diǎn)監(jiān)測The key point monitor list
媒體監(jiān)測總結(jié)Monitor Conclusion
意見領(lǐng)袖opinion Leader
中堅(jiān)力量core group
傳統(tǒng)核心團(tuán)隊(duì)Traditional Group
新銳團(tuán)隊(duì)New core group
出發(fā)點(diǎn)Basic point
建立品牌形象 Set up the image
今年的促銷活動(dòng)Promotional Activity of the Year
吸引注意力的促銷活動(dòng)attention-grabbing promotional event
2008年公關(guān)環(huán)境PR circumstance 2008
活動(dòng)(event)：
合作項(xiàng)目cooperation project
圓桌會議roundtable meeting
會場布置Venue Arrangement
設(shè)計(jì)方案Design proposal
地面設(shè)計(jì)floorplan
貴賓室VIP room
簽到處reception
透視圖perspective drawing
指引牌設(shè)計(jì)directional signage design
邀請函invitation
單獨(dú)插頁a separate page inside
折疊線folding line
胸卡breast-card
備選設(shè)計(jì)方案alternative design
背景設(shè)計(jì)backdrop design
xx 后期維護(hù)工作(相冊制作等)Maintenance work after xx(picture files made )
活動(dòng)前期溝通宣傳Pre-event Communication
活動(dòng)過程跟蹤溝通During-event Communication and follow-up
活動(dòng)內(nèi)容和細(xì)節(jié)建議Event Detail Recommend
活動(dòng)(形式)策劃Event Plan
活動(dòng)(線下：會展、路演、促銷等)Events
xx 成員小型媒體沙龍xx member media salon
華南媒體沙龍活動(dòng)Huanan media salon event
媒體食宿安排Accommodation Arrangement
參加規(guī)則Rules of entry
禮物建議Gift Recommend
頒獎(jiǎng)時(shí)間Awards Presentation
相關(guān)網(wǎng)頁的設(shè)計(jì)制作 Homepages Design and Production
頒獎(jiǎng)儀式場地安排Awarding Ceremony Venue Arrangement
現(xiàn)場活動(dòng)執(zhí)行支持On-Site Support
支持材料/輔助材料Support material
活動(dòng)后分析總結(jié)報(bào)告After-Event Summary Report
訪問日程Visit Agenda
日程Agenda
地點(diǎn)Venue
現(xiàn)場制作物設(shè)計(jì)制作Decoration Design and production
設(shè)計(jì)作品制作并完成Design work finalization
logo的設(shè)計(jì)制作Designing and making the the logo of xx
xx 項(xiàng)目展廳布置VI設(shè)計(jì)制作 Exhibition hall display and VI design on xx Project
電子雜志的設(shè)計(jì)制作并提交The on-line journal design and completion
xx 前期準(zhǔn)備工作Preparation work for xx
xx 跟進(jìn)工作Some following work about xx
xx vi設(shè)計(jì)制作 The VI design about xx
執(zhí)行(exect)：
中國國內(nèi)媒體Chinese domestic media
業(yè)內(nèi)、商貿(mào)媒體Industry/trade media
大眾媒體General media
國際媒體中國通訊員China based international correspondents
中國主流媒體China key media
核心媒體拜訪Visit Key Media
政府Government
主要傳播信息Key Message
摘除網(wǎng)絡(luò)負(fù)面聲音，BBS，Blog灌水Drop negative information in internet and information release on BBS and Blog
媒體邀請(待定)Media Invitation(Suspending)
媒體邀請(邀請媒體建議、邀請函撰寫發(fā)送跟蹤)Media Invitation(Media list recommend/invitation letter/invite follow up)
活動(dòng)前期溝通宣傳Pre-event Communication
活動(dòng)過程跟蹤溝通During-event Communication and follow-up
媒體食宿安排Accommodation Arrangement
xx 項(xiàng)目，發(fā)布頻次7篇，傳播量字14000字xx,the releasing frequency are 7 pieces, communication volume are 14000 words
xx項(xiàng)目，發(fā)布頻次25篇，傳播量38837字xx, the releasing frequency are 25 pieces, communication volume are 38837 words
費(fèi)用預(yù)算(budget)：
合同contract
稅費(fèi) tax
入場費(fèi)entry fee
基礎(chǔ)公關(guān)費(fèi)用明細(xì)表Budget List on Basic PR Expenses
媒體維護(hù)費(fèi)用expense on media relations maintenace
危機(jī)公關(guān)費(fèi)用expense on crisis management
政府公關(guān)費(fèi)用 expense on government relations
公關(guān)培訓(xùn)費(fèi)用expense on public relations training
新聞稿撰寫費(fèi)用expense on news articles writing
月服務(wù)費(fèi)用 expense on PR.service
費(fèi)用總計(jì)total expenses
序號order
項(xiàng)目program
費(fèi)用預(yù)算budget
項(xiàng)目說明explanations
服務(wù)費(fèi)用service fee
其他相關(guān)：
窄播Narrowcasting
新聞發(fā)布News release
有新聞價(jià)值的Newsworthy
在線溝通On-line communications
在線媒體關(guān)系On-line media relations
在線監(jiān)測On-line monitoring
在線宣傳Online publicity
評論文章Op-Ed
說服 Persuasion
產(chǎn)品宣傳信 Pitch letter
專題報(bào)告Position paper
新聞發(fā)布會Press conferences
媒體監(jiān)測Press monitoring
媒體關(guān)系Press relations
新聞界Press
印刷媒體Print media
印刷出版物Print publications
產(chǎn)品促銷Product promotion
產(chǎn)品宣傳Product publicity
項(xiàng)目小組Project team
公眾抱負(fù)Public aspiration
公眾態(tài)度Public attitudes
公眾意識Public awareness
公共事務(wù)管理 Public issues management
公眾情緒Public mood
公眾需要 Public need
輿論P(yáng)ublic opinion
公共政策預(yù)測Public policy forecasting
公關(guān)廣告Public relations advertising
公關(guān)公司 Public relations agency
公關(guān)咨詢與調(diào)研 Public relations counseling and research
公關(guān)部 Public relations department
公關(guān)目標(biāo)/戰(zhàn)略 Public relations objectives/strategies
公關(guān)計(jì)劃Public relations plan
公關(guān)方案Public relations programs
公關(guān)策略Public relations tactics
公眾意見Public sentiment
公益宣傳廣告Public service announcement
宣傳Publicity
問卷 Questionnaire
監(jiān)管當(dāng)局Regulatory authorities
調(diào)研Research
危機(jī)溝通Risk communication
摘要文章Round-up article
促銷Sales promotion
樣本 Sample
衛(wèi)星連線訪談Satellite media tours
轟動(dòng)手法Sensationalism
形勢分析Situational analysis
社會預(yù)期Societal expectations
軟性新聞Soft news
特殊利益團(tuán)體Special interest groups
演講 Speech
演講稿寫作Speech-writing
扭曲事實(shí)Spin
代言人 Spokesperson
備用聲明Standby statement
股東Stockholders
托詞Subterfuge
上下級溝通Supervisory communications
供應(yīng)商Suppliers
調(diào)查Surveys
電臺訪談節(jié)目Talk radio
目標(biāo)受眾Target audience
電話溝通Telephone communication
第三方認(rèn)可Third-party endorsement
高層管理Top management
行業(yè)協(xié)會Trade associations
行業(yè)展覽Trade show
真相Truth
電視訪談TV interviews
雙向溝通Two-way communication
價(jià)值觀Value
視訊會議Video conferences
視訊發(fā)行Video news releases
網(wǎng)絡(luò)公關(guān)Web relations
網(wǎng)上新聞室Web site newsroom
網(wǎng)站 Web site
國際互聯(lián)網(wǎng)World Wide Web
寫作Writing
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